Daniel Hooper

If you follow social media editors, read a lot about social media strategy, or are a social specialist yourself, you’ll have heard the term content pillars. You may use them…

With thousands of brands of beers to choose from, the way a company portrays its product over social media is crucial if it is to stand out. Instagram provides an opportunity for…

Engagement, engagement, engagement. How do I get more likes? How do I get more followers? This is what I tend to hear more than anything else working in social media for the last…